bradsaxon-ux
UX/CX Case Study: Electronic Arts
Answers HQ: Player Support Portal
The purpose of this project was to re-vamp EA's online player community portal.
Objectives and Challenges
Objective 1:
Plan and Research
Provide a Comprehensive UX Vision for ALL user groups
A myriad of proven UX Research methods (User Journeys, IA testing, app access security levels, ...etc.) were applied to reveal over eleven distinct user groups.
Objective 2:
Align and Measure
Align the portal's design with ongoing corporate branding redesign and product strategy
New leadership in marketing and a new branding strategy was being implemented across all properties. All wireframes, prototypes and UX deliverables had to align with concurrently developing brand standards.
Objective 3:
Build & Deliver!
Analyze and convert 20+ interdependent service models to intuitive digital UX.
Adapting and implementing modern UX strategy and tactics to hybrid waterfall/AGILE development processes. Concurrently educate and build stake-holder consensus around proposed designs and feature sets.
Here are some samples of the different kinds of deliverables which helped build consensus and deliver high-quality UX
When practiced with a disciplined approach to creative issues, UX can be an essential tool in guiding an entire project's development.
Open collaboration is key! Embrace any input from Engineers, Managers, or even people who are not directly associated with the project. The best ideas and feedback can come from the strangest of sources
When practiced with a disciplined approach to creative issues, UX can be an essential tool in guiding an entire project's development.
Open collaboration is key! Embrace any input from Engineers, Managers, or even people who are not directly associated with the project. The best ideas and feedback can come from the strangest of sources
What I Learned